Our future society, aware of its finite resources, needs sustainable solutions that must, at the same time, meet the values and expectations of emerging and future generations.
Economic activity must be reconciled with an environment worth living in and meaningful work. This also means that the concepts of classic brand building combined with the principles of competitive validity consumption are no longer viable and therefore off the table.
The identity of the new network society is oriented towards whether it is heard, where it is understood and where it can take place.
Therefore we need both ideal, experimental, and physically designed spaces that enable experience, change, and development. Utopian realism. From here we develop concepts and design equally real environments that serve as resonance spaces for the coming society.
What is it that drives you?