Brand Cosmos – Method

The Brand Cosmos represents the most relevant and sustainable fields of interest and action. The fields consist of both the performance experience (product, service, etc.) and the community experience. What kind of fields these are depends on which social trends and...

Community Roadmap

A community roadmap is a guiding concept focusing on all topics and activities related to the community. It also documents developments and milestones – the community roadmap can also be used retrospectively as a marker for membership development.