Brand Cosmos – Method

The Brand Cosmos represents the most relevant and sustainable fields of interest and action. The fields consist of both the performance experience (product, service, etc.) and the community experience. What kind of fields these are depends on which social trends and...

Community Roadmap

A community roadmap is a guiding concept focusing on all topics and activities related to the community. It also documents developments and milestones – the community roadmap can also be used retrospectively as a marker for membership development.

Community Driven

Community-driven or community-led brands are in constant dialogue with their community to realize their joint vision. In this way, products are designed both along the material needs of the community as well as along the common goal of sustainable and social...

Community Impact

On the one hand community impact describes the community- and sustainability-centered process of developing products or business fields to create changes and on the other hand results of these processes. [customer centered]

What is a real Community?

Community describes a group of people who feel connected to an organization beyond the product or service. This connection is defined by a shared vision of the future and shared values. Compared to the traditional buyer group (old structure), the community has a need...

Community Spaces

Communities need spaces to localize and network. These spaces can be both physical and digital. What is important is their character. Community spaces must be safe places for communication and community interaction. It also requires a low inhibition threshold to enter...