A community-oriented future: 6 theses

1. We are at a crucial stage for the growth of the community industry. 2. Structure and function of community teams continue to evolve. 3. Community teams are more empowered than ever, but there’s still plenty room for growth. 4. Cross-functional collaborations...

Community Driven

Community-driven or community-led brands are in constant dialogue with their community to realize their joint vision. In this way, products are designed both along the material needs of the community as well as along the common goal of sustainable and social...

Community Impact

On the one hand community impact describes the community- and sustainability-centered process of developing products or business fields to create changes and on the other hand results of these processes. [customer centered]

Bonding Humans: Community Building in the Metaverse

This article is primarily aimed at executives and managers from medium-sized and large companies who want to take the next step in the metaverse. Bonding Humans is part of the series “Metavision 101” by the digital agency FLUUR and was written in...

What is a real Community?

Community describes a group of people who feel connected to an organization beyond the product or service. This connection is defined by a shared vision of the future and shared values. Compared to the traditional buyer group (old structure), the community has a need...